the banner image

Someone asked me today about the image across the top of this page. Why did you chose that? she asked.

It’s simple. I like this picture because it represents what consumerism should be about. It’s a patisserie in Paris that I stumbled across on a trip last summer. Every morning the regulars were there buying their bread and rolls which were made by the baker that morning. The customers knew each other and they knew the baker; they stopped to chat. They chose each loaf carefully. They stood outside for a moment, enjoying the sun.

One morning the bakery was closed. There was a sign on the door. Gone for holidays. Back in October.

I loved this. This baker had other priorities–holidays. How often do we see a store closed for holidays in North America? 

I used this picture as a banner to remind myself of that other world where it’s okay to put a sign up saying closed for holidays.

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Reason 5 to care about what you buy

And last but by no means least, consider the positive impact you can have on the world by buying products that support the people, environments and economies that produced them. All around the world groups of men and women are banding together to do things in ways that raise them out of poverty, provide them access to resources and the ability to fight for their own causes, clean up environments and send kids back to school. Today this is a small but growing movement. If we all get behind it by buying the good they produce in favour of other products, then it will grow like a snowball becoming an avalanche.

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Reason 4 to care about what we buy

By being careful about what we buy we can lend or withdraw our support from political structures in other countries and at home. Structures that fuel wars or take land away from people in favour of corporate land ownership or, conversely, support family businesses and encourage high wages.

This argument is as twisted and convoluted as the plot of any murder mystery, but the essentials of it go like this. We desire certain things, like silks from Thailand for example, so we sustain political systems (through voting) that support those desires by providing things like tax breaks for import companies, or regulatory structures that privilege Canadian companies in partnerships overseas. Over time, if we continue to have a desire for Thai silk, our political structures create stronger supports for our desires by making it easier and easier for companies to import silk. In this way, taking care of what we buy has a direct impact on our political system. If, on the other hand, we never want to see Thai silk again, or, to take a more resonant example, British beef, our political systems will put up barriers to make it more and more difficult to import British beef.

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Reason 3 to care about what we buy

Our insatiable thirst for stuff is losing us ecosystems too. Over the past century we have lost vast tracts of the world’s forests to cattle farming and other commercial enterprises. As a result we are losing animal and plant species. The loss of forests across the globe also contributes to the acceleration of climate change, as do all the fossil fuels used to transport all those goods. Because many of these goods are being shipped around the world’s oceans they are also contributing to the degradation and pollution of our oceans.

The water being used for industrial purposes contributes to the growing global water crisis in which people in many parts of the world are forced to pay for drinking water. This is not some far away concept, but is happening right here in North America. Consider California for example.

Goods production has a bi-product known as pollution which we are dumping in landfills and in oceans at unprecedented rates so that the ultimate impact of that bit of insanity is as yet unknown. The immediate impact is loss of access to clean water and free spaces and the degradation of ecosystems.

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Reason 1 to care about what we buy

The effects of our purchasing habits reverberate around the world, impacting people and creating a chain between us and those people who brought the products to us: farmers, miners, factory workers, shippers, and retailers. As North Americans we spend a lot of money on goods so play a large role in the global trade system. By buying items we implicitly support the trade systems and structures in place to bring goods to us. If we buy an item made in a sweat shop, we are implicitly voting with our dollars to keep sweatshops in place. Likewise if we buy items made by children, we are implicitly voting in favour of child labour. If we care about what we buy, we can embrace the power we have as consumers to shift those practices into something more equitable.

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Reason 2 to care about what we buy

The trade systems we use today have decreased our diversity of choice. While it is true that our shops are full to bursting with items, over the past 60 or so years, our demands for ever more, ever cheaper products have been a contributing factor in a staggering loss of agricultural biodiversity. Take wheat farming for example. There are hundreds of wheat strains in the world, but these are only a fraction of what once grew, and only fraction of these are available commercially. According to the International Development Research Centre (IDRC), this has “dramatically reduced the diversity of plants available for research and development. This trend, and the increasing industrialization of agriculture, are key factors in what is known as ‘genetic erosion.’”  In other words, because we focus all our research energy and money on a small number of wheat varieties, we are losing biodiversity. As the climate changes and arable land becomes more scarce, only those varieties that we can conduct research on will survive the transitions to new growing environments.

Wheat is just one example of many plants that are being lost. The “heritage” varieties of tomatoes, potatoes, squash, pears, apples, plums, etc. that are sold at high prices through select catalogues are what used to grow naturally all around, but which are now being carefully cultivated in attempts not to lose them completely because they have been squeezed out of the mainstream market by hardier varieties that survive transportation more easily.

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